Basically you queue up to talk to an agent or publisher of your choice, and you get five minutes to sit down and pitch your book. They might ask you for your contact details, book proposal, sample chapters, etc. After five minutes, the horn goes off (and the entire room jumps, seriously) and you move on to the next agent or publisher (or rather, join another queue).
It was a really good experience, and I recommend it to anyone who wants to meet up with an agent or publisher, or even just for practice. It was pretty informal and friendly. The ASA is planning to run this every year, with the next one in November 2014.
Unfortunately for me, there was only really one publisher (Momentum Publishing) that was interested in fantasy novels, so I didn't have a lot of people to talk to. Well okay, I got to talk to a lot of writers while waiting in queues.
![Smile :)](./images/smilies/icon_e_smile.gif)